How To Market A British Comedy Around The World

So you’ve heard of that new movie The Boat That Rocked, right?

Wait – you haven’t? That’s right. It’s called Pirate Radio here in the states.

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Well, in England, it’s called The Boat That Rocked

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Apparently, Americans demand straightforward movie titles. And we don’t understand Beatles references.

But at least it isn’t being advertised as a sequel

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Or a videogame tie-in

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