Monthly Archives: November 2009

How To Market A British Comedy Around The World

So you’ve heard of that new movie The Boat That Rocked, right? Wait – you haven’t? That’s right. It’s called Pirate Radio here in the states. Well, in England, it’s called The Boat That Rocked Apparently, Americans demand straightforward movie titles. And we don’t understand Beatles references. But at least it isn’t being advertised as [...]

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