How To Market A British Comedy Around The World
Tuesday, November 3rd, 2009So you’ve heard of that new movie The Boat That Rocked, right?
Wait – you haven’t? That’s right. It’s called Pirate Radio here in the states.
Well, in England, it’s called The Boat That Rocked
Apparently, Americans demand straightforward movie titles. And we don’t understand Beatles references.
But at least it isn’t being advertised as a sequel
Or a videogame tie-in
